Building Australia's End-to-End Christmas Tree Operations Platform
From online tree ordering to inventory management, delivery planning, staff rostering, cash sales, payroll, and customer management. Tree Elves manages its seasonal operations through one connected ecosystem.
Platform
iOS & Android
Duration
8 Weeks
Australia's Premium Christmas Tree Retailer
Behind every order is a chain of inventory, farm operations, retail sales, delivery logistics, seasonal staff, and financial reconciliation.
ORDERS & FULFILMENT
Online customer orders, order processing, fulfilment status, and customer delivery coordination.
INVENTORY & FARM OPERATIONS
Fresh tree inventory, farm stock, tree batches, harvesting, and movement between operational stages.
DELIVERY & ROUTING
Delivery scheduling, route planning, driver assignments, and coordinating time-sensitive customer deliveries.
RETAIL & LOCATIONS
Seasonal retail sales, multiple store locations, daily operations, and location-level visibility.
STAFF & PAYROLL
Temporary seasonal staff, shifts, responsibilities, timesheets, and payroll management.
From Disconnected Workflows to One Connected Operation
Problem
Tree Elves was managing customer orders, inventory, deliveries, retail sales, staff, and payroll across disconnected workflows. Information was spread across spreadsheets, paperwork, and phone calls, making it difficult to maintain visibility and coordinate operations during the short, high-volume Christmas season.
Solution
We designed a connected business ecosystem that brings customer orders, inventory, farm operations, delivery coordination, retail sales, staff management, and payroll into one platform. The ecosystem includes a customer portal, staff mobile app, and centralized admin system, allowing information to flow between departments in real time.
Results
The platform brought Tree Elves' seasonal operations into one connected system, replacing fragmented manual processes with centralized workflows.
Product Strategy & Business Workflow Design
Worked with stakeholders to map complete business operations—from customer ordering and inventory to workforce scheduling, delivery, and after-sales support. Designed the product strategy, mapped end-to-end workflows, prioritized features, defined user journeys, and aligned departments into a single connected platform serving customers, office staff, warehouse teams, and drivers.
Platform Architecture & Business Automation
Engineered complete web and mobile platform powering daily operations. Built scalable architecture, automated business workflows, integrated inventory, delivery management, reporting, notifications, cloud synchronization, enabling every department to work from a single connected system with reliable, real-time data.
Key Challenges
Seasonal Business
Operations become extremely busy within a short Christmas season.
Inventory Accuracy
Fresh trees must be tracked from farm to retail locations.
Workforce Management
Temporary staff require different permissions and responsibilities.
Cash Reconciliation
Every sales location must reconcile EFTPOS, cash, receipts, and daily sales.
Delivery Coordination
Orders, batches and deliveries must remain synchronized across locations.
Payroll
Employee timesheets require approvals before payroll generation.
Built to Protect Every Layer of the Operation
Role-Based Access Control
Each user only accesses the information and actions relevant to their role.
Secure Cloud Database
Business data is stored in a secure, centralized cloud environment with controlled access.
Audit-Friendly Workflows
Key operational actions are structured and traceable for better accountability.
Protected Customer Information
Customer data is handled through controlled access and secure data practices.
Secure Payment Records
Payment information and transaction records are protected and accessible only to authorized users.
One Platform, Three Experiences
The customer portal gives customers a simple digital journey from ordering a Christmas tree to receiving and managing their order. Customers can browse and place orders online, manage their account, track deliveries, access invoices, and receive important order notifications.
One order's journey through the ecosystem.
Order placed
Sets quantities, delivery date, and site, then confirms the order.
Load created against the order
Farm staff create a load for the customer. Quantities carry straight across. Nothing is retyped.
Batch assigned
A batch is created or linked, with cage, pallet or trailer type set — right container, right truck.
Trees counted & loaded
Trees are counted onto the load in real time. Duration and loading speed are logged automatically.
Staff & routes assigned
A driver or cashier is assigned for the day and published instantly to their app.
Delivered or sold
Drivers work the route stop by stop; retail staff serve walk-ins through Cash Sales.
Cash & EFTPOS reconciled
Drawer checked against the opening float — cash, EFTPOS and variance recorded per location.
Timesheet submitted
Staff submit actual hours worked against their shift.
Timesheet approved
A manager reviews and approves hours before they're eligible for payroll.
Payroll processed
Approved hours roll into a pay run. Marking it paid updates every linked timesheet — closing the loop.
The Customer Ordering Journey Through Yeowarra
Yeowarra is Tree Elves' public website, where Australian customers can browse Christmas trees and place wholesale orders online.
Everything the team needs, in one app.
The cashier's sales journey.
Handles the full cash sales flow, from ringing up a tree to closing out the till. Staff can log sales, accept cash payments, and reconcile the register at the end of the day. Keeps every transaction connected and accounted for, with no manual tally sheets.
From route to pay, one tab.
Gives staff a single mobile view of their roster, route, and shift details. Hours are logged directly as work happens, creating a continuous flow from clock-in to clock-out. Removes the need for paper timesheets entirely.
From load sheet to loaded truck.
Tracks tree batches as they move from harvest through to dispatch. Staff can manage loads, count stock, and confirm truck details in real time. Replaces manual spreadsheet tallies with a live, accurate load count.
Ejaz is a gun. Ive thrown countless challenges at him over the past couple of years and he has always made it look easy. Ive built 3 different apps with him. Thanks for all your help Ejaz we greatly appreciate it
A season run on one system, not six.
Tree Elves moved from fragmented manual workflows to one connected digital operation—with orders, inventory, staff, deliveries, and payroll managed through a single ecosystem.
3
Core interfaces
5+
Distinct staff roles
Multiple
Business locations
1,000s
Seasonal orders per year
Have a Complex Business to Simplify?
Tell us how your business works today. We’ll help you turn disconnected workflows into a connected digital product.
Co-founders
Tanzeel R. & M. Ejaz
Response time
Within 1 business day
