Digitizing Switzerland's Nightlife
MoodUp is a location-based nightlife marketplace that helps people discover nearby clubs and live events while giving club owners the tools to promote their venues, reach the right audience, and grow their business.
Platform
iOS & Android
Duration
8 Weeks
Making Nightlife Discovery Simpler for Everyone
MoodUp is a Switzerland-based startup solving a common problem: finding nightlife in Switzerland is harder than it should be.
Most clubs currently advertise independently through Instagram, Facebook, flyers, or word of mouth so there's no single place to discover nearby clubs, compare events, or decide where to spend the evening.
MoodUp connects customers and club owners in one central marketplace, with the goal of making nightlife discovery simple, seamless, and enjoyable.
For Customers
Had to search multiple websites and social pages just to find a good event
No easy way to see what's open, what's playing, what's nearby, or what matches their interests
For Club Owners
Marketing was expensive, difficult to measure, and often reached the wrong audience.
Without customer insights, promoting an event became guesswork instead of a strategic decision.
We built MoodUp as a connected nightlife platform
Users can discover parties and clubs based on their location and personal preferences, explore detailed event information, purchase tickets, and get directions.The platform also allows users to discover other participants interested in attending. Built-in, privacy-focused social features ensure safety by letting users send chat requests and block unwanted interactions.
A Selection of Features Powering the MoodUp Experience
Personalized onboarding
Users begin by selecting their nightlife preferences during onboarding. The platform uses these preferences to recommend nearby clubs and events that match their interests.
Live Map
Live parties and nearby bars appear directly on the map, with glowing markers for active parties and red dots for local bars. Users can instantly filter by music genre, venue type, age group, and date to quickly scan their surroundings and find the exact vibe that matches their night.
Event Details
MoodUp lets users explore every party or bar in full detail music type, venue style, location, event posters, and photo galleries. Users can see who else is interested in attending, message organizers directly, get directions, and purchase tickets, all without leaving the app.
How the Marketplace Works
The MoodUp system connects customers and club owners for targeted local event promotion through a clear three-step process.
Gather information. Customers share their nightlife preferences during onboarding, while club owners input event details like music genre and scheduling.
Estimate the audience. The system compares both datasets to show owners exactly how many nearby users are likely to be interested in the event.
Enable targeted promotion. Club owners purchase a promotional radius that fits their budget, triggering targeted notifications to the relevant local users.
From Radius-Based Advertising to Preference-Based Targeting
MoodUp doesn’t assume everyone nearby is a potential customer. When a club publishes an event, the platform compares its details with users’ nightlife preferences and identifies people who are likely to be interested.
It then considers their location and distance from the venue to estimate the relevant audience within the selected promotion radius. Only users who match the event are counted and notified, helping clubs spend their promotional budget on a much more relevant audience.
MoodUp generates revenue through two simple streams.
Monthly Club Subscription
Club owners subscribe to list and manage their businesses on the platform.
Geo-targeted Event Promotion
When creating an Event, organizers can purchase additional visibility. The Ads cost depends on the selected marketing radius.
Product Decisions That Shaped MoodUp
Preference-Based Promotion
Combine geographic radius with user preferences when targeting promotions.
Reaching nearby users who are actually interested in the party is more effective than broadcasting to everyone in the area.
Chat Requests Instead of Open Messaging
Require users to send a chat request before starting a conversation.
It gives participants control over who can contact them while protecting their privacy.
Public Participant Profiles
Let users choose whether their profile is visible to other interested participants.
Users can discover potential connections while retaining control over their personal visibility.
Instant Party Visibility Control
Organizers can immediately pause an event’s public listing without deleting its data.
Follower Preference Visibility
Allow organizers to view the preferences of their followers.
Understanding follower interests helps organizers send more relevant events and promotions.
Centralized Platform Preferences
Let Super Admins manage standardized music, location, venue, and party categories.
Consistent categories improve event discovery, filtering, and preference-based matching across the platform.
The people who took this from an idea to a production platform.
Product Strategy & Experience Design
Partnered with the founders to turn an early-stage business vision into an execution-ready product strategy.
FOCUS
Platform Engineering
Turned that strategy into a production-ready mobile app with Flutter and Firebase keeping it scalable, secure, and performant as the business grew.
IMPLEMENTED
Technologies Used
Flutter
Firebase
RevenueCat
AlgoliaProject Outcome
MoodUp transformed a fragmented nightlife experience into a connected digital marketplace.
For Customers: Users can now discover nearby clubs and events based on their interests, instead of piecing information together across Instagram, Facebook, and word of mouth.
For Club Owners: Venues gained professional tools to create events, understand their audience, and promote nights out to the people most likely to show up — replacing guesswork with a targeted, measurable process.
For the Business: The platform introduced a scalable revenue model built on recurring club subscriptions and geo-targeted event promotions — a foundation that grows with every new club and city added.
Building Something Like This?
MoodUp started with a two-sided problem: nightlife lovers with no single place to look, and club owners with no reliable way to reach the right audience. We turned that gap into a connected marketplace, complete with its own preference-matching engine, monetization model, and a clear path to expand city by city.
The shape of your business problem might look nothing like MoodUp's — a booking system, a SaaS tool, an internal platform, or a completely unique two-sided service of your own. What matters is the same fundamental truth: understanding who needs to connect with whom, and building the product and business model that makes it work.
This is for you if
Not the right fit for
Co-founders
Tanzeel R. & M. Ejaz
Response time
Within 1 business day
